Kyron

How might we align to our brand strength of being personable and helpful in a digital way?

Start with greeting the patient by name and educating them on how we can help.

With this welcome message and onboarding experience, we set the stage for increasing adoption of various services and capabilities while empowering patients to self-serve where possible.

This is fun one. As Marketing Coordinator of the worldwide social media team, I helped develop this edutainment content series where employees explained tech topics under duress. Check it out.

Update. Extreme I.T. was nominated for the Webby Awards and a finalist for the Shorty Awards in 2019.

How do you launch a global foundation commited to increasing access to technology and STEM education for diverse populations? With love.

As Brand Manager, I oversaw this campaign from brief to go live. That means shipping dope stickers, changing logos on buildings, and coordinating digital teams. #LoveOn ❤

Learn more here.

A large part of my role as Brand Manager is to support employee engagement initiatives. Being a self professed people person, I love this responsibility. Through the “Difference Maker” campaign, I sourced stories and coordinated the development of posters and installations for over 100 offices around the globe. We didn’t stop there though.

There was a cool video and internal comms that supported the campaign as well.

How do you refresh a beloved product brand that’s as old as you? With extreme care and intention.

The Think family of products needed a visual refresh. As the Brand Manager, I oversaw the project from end to end which included briefing, managing stakeholders, and providing strategic input on creative development. The end result? Beautifully consistent imagery across the product family that is ownable and true to the brand.

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Briefed with defining the role of packaging across multiple sub-brands, I led the brand strategy to define direction. Through a competitive review, in-store comparisons, and best practice research, I identified the marketing purpose as attracting, informing, and inspiring customers. I then worked with the graphic designers and product managers to develop cohesive and flexible guidelines that delivered on brief while elevating the Lenovo Masterbrand.

Creative Design Director: Yuke Wang

As the product showcase ambassador at events like MWC Barcelona or CES Las Vegas, I lead customers, partners, and investors on tours throughout the showcase tailored to their specific interest.

This particular tour pictured here was for a group of children from the Barcelona area. Playing Drake on the Lenovo Smart Display with Google Assistant was the coolest thing to them. Know your audience folks… #STEM

More details on my experience as an ambassador.